A Division of RamaKrsna Enterprises

Phone: +91 9881964641

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Project Brief

Client: A health and wellness blog.

The client’s old website was slow, out-dated, and not mobile-friendly. It lacked a clear structure, service clarity, and lead generation mechanisms. Bounce rates were high, and leads from the website were minimal. Objective was to build a fast, responsive, SEO-optimized website that reflects the brand's credibility, clearly explains services, and converts visitors into leads through intuitive UX and CTAs.

Info

  • Niche: Blog
  • Year: 2024
  • Client: HealthINX
  • Service: Website Development

Project Management

Our web development process followed a 5-phase structure:

  • 01. Discovery & Strategy: Workshops with stakeholders to identify target audience, services hierarchy, and brand voice.
  • 02. Wire framing & UX Design: Created mockups focusing on clarity, ease of navigation, and CTA placement.
  • 03. UI Design: Used clean, professional branding with visual elements of sustainability and energy efficiency.
  • 04. Development: Built on WordPress using Elementor for flexibility, integrated forms, chat widgets, and a CMS.
  • 05. SEO Setup: Implemented technical SEO—mobile responsiveness, fast load speed, proper H1/H2 tags, meta structure, sitemap, and schema mark-up. The site was launched in 30 days. Client training was also provided for updating content internally.
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Projects Results and Analysis

The modern, professional site helped position the client as a serious player and allowed marketing efforts (ads, SEO, content) to perform more efficiently.


Performance: Site speed improved and mobile score rose.
Lead Generation: Website traffic and conversion rate increased in the first 3 months.
Engagement: Average session duration rose by 54%; bounce rate dropped by 38%.
Visibility: Indexed faster and improved domain ranking due to technical SEO enhancements.

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