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Project Brief

Client: A premium FMCG brand.

The client was launching a new line of products and wanted to create brand awareness through story-driven video content. The goal was not just product promotion, but education and emotional connection. Objective was to produce a high-quality brand video and a series of short-form social videos highlighting product benefits, usage, and brand ethos, optimized for Instagram, YouTube, and website usage.

Info

  • Niche: FMCG
  • Year: 2024
  • Client: Epigamia
  • Service: Video Production

Project Management

We created custom thumbnails, intro/outro templates, and vertical versions for mobile viewing. All deliverables were optimized for social platforms with relevant hashtags and CTAs. The video project was executed in three stages:

  • Pre-Production: We conceptualized the brand video as a story around “reconnecting with nature.” Scripts, storyboards, and shot planning were approved by the client. Models, props, and locations were booked for a 2-day shoot.
  • Production: Our crew shot in natural outdoor settings, featuring close-ups, lifestyle visuals, and testimonial-style snippets.
  • Post-Production: The final brand video (90 seconds) was edited with soothing music, motion graphics, product highlights, and subtitles. 6 additional short videos (15–30 seconds) were edited for reels, ads, and banners.
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Projects Results and Analysis

The project demonstrated how storytelling through video can amplify emotional connection and trust while driving results. The short-form content is now repurposed across multiple platforms, delivering continued value.


Views: The main brand video reached high organic views on Instagram and on YouTube within 3 weeks.
Engagement: Average watch time exceeded 75%, with high comment interaction praising the aesthetic and story.
Sales Impact: We witnessed sales spike during launch week attributed to video-driven traffic.
Brand Recall: The video became the centrepiece of their digital ads and helped secure two large retail distributor partnerships.

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