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Project Brief

Client: A D2C online seller of luxury bags.

The client approached us with stagnating online traffic and declining keyword rankings. Despite a rich product portfolio, their site lacked visibility on Google for high-intent search terms. Objective was to increase organic search traffic and improve first-page keyword rankings. We aimed to enhance their domain authority, boost product page visibility, and reduce dependency on paid ads.

Info

  • Niche: ecommerce
  • Year: 2024
  • Client: Lavie Bags
  • Service: Search Engine Optimization (SEO)

Project Management

We started with a comprehensive SEO audit covering technical issues, content gaps, backlink profile, and on-page elements. Our phased strategy included:

  • 01. Technical Optimization: Fixed slow-loading pages, crawl errors, and optimized Core Web Vitals.
  • 02. Keyword Strategy: Researched high-intent, low-competition keywords and mapped them to respective product and blog pages.
  • 03. On-Page SEO: Rewrote meta tags, alt texts, header structures, and implemented schema markup.
  • 04. Content Optimization: Updated underperforming blog posts and added FAQ sections using natural search phrases.
  • 05. Link Building: Partnered with niche blogs for high-authority backlinks and ran a guest posting campaign.
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Projects Results and Analysis

The campaign validated that a layered approach combining on-page, off-page, and technical SEO yields sustainable growth. The client reduced paid ad budget by 30% and shifted focus toward content-led strategies.


Traffic: Organic traffic increased by 68% within 6 months.
Rankings: 20+ new keywords ranked on Page 1
Revenue: Organic-led conversions rose by 42%.
Technical Metrics: Bounce rate improved by 22%, and average session duration increased by 35 seconds.

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